mulcahy:consulting

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International provider of consulting services to develop your business.

International provider of consulting services to develop your business.

Mulcahy Consulting is a Business Development Service Provider. We operate as a virtual management resource for companies commencing or developing business in Europe & MENA.We are passionate and committed to delivering consulting services and solutions that have maximum impact for our clients and can be deployed at scale. Positioned as a quality trade partner for the Life Sciences industry, assisting product manufacturers who are either seeking to enter or grow their business in our area of influence.

The company was founded in 2005 by Brian Mulcahy, a business executive with over 25 years experience in Life Sciences markets. Based in Bergen, Norway, Mulcahy Consulting maintains an extensive International network of contacts throughout Europe, The Middle East and North Africa.

Services

01.

Product and Market research

Targeted market studies to determine overall marketsize and competitor analysis with estimate of market share.

02.

Distributor Identification and Selection

Identify and prepare a profile of potential regional and national distributors for clients, based on ideal distributor criteria and product range synergies.

03.

Entry into new markets

Facilitate and develop comprehensive market entry strategies including distribution, pricing and logistics elements.

04.

Adaptation of international digital strategies

Work with client Digital Marketing teams to tailor their global digital strategy to the target market in order to generate high quality leads: Thought Leadership/ PR/ SEO/ Continuous A-B message testing to ensure messaging fits target market. Analytics to track all relevant KPIs in real-time.

05.

Development of brand strategies and marketing plan

Start the sales cycle with target distributors, identify the decision makers, define the purchase process, presentation of the client range, advantages etc.

06.

Manage visits to potential distributors

Selection of preferred distributors and conclusion of Distribution Agreements.

07.

Closing initial product orders

The objective of the business development process is to close incremental business in the target market for the client.

08.

Sales team training

Once business has commenced, we either manage the hand-over to the client, or remain involved offering some ‘growth-phase’ services:

  • Actively pursue all sales opportunities received through client’s website.
  • Manage the sales development cycle for new distributors, refining the messaging and process.
  • Act as client’s brand ambassador, in effect, a virtual representative of the company.
  • Plan, execute and/or attend industry tradeshows as direct representatives of client.
  • Act as a resource for any question or challenge related to ongoing business development.

Who we are

Prior to setting up Mulcahy Consulting in 2005, Brian held a series of senior international management positions. Responsibilities have included: setting up and managing the Ireland based European distribution centre of a US medical distribution company; building up and managing sales teams; new product development with international teams from the US, the Far east and Europe; market research and business development planning; customer and sales staff training, export development projects, e-Comm transition projects, pandemic related recovery strategies.
Brian is a graduate of the University of Limerick where he holds a degree in Business Studies with a specialization in Financial Services. He is fluent in Spanish and has a working knowledge of Portuguese, French and Norwegian. Having worked extensively with clients in Europe, the Middle East and the US, Brian combines a deep knowledge of business and cultural practices with his expert knowledge of and contacts in the European medical distribution environment.

From his own experience within the medical device and OTC pharmacy markets Brian has seen and met many companies who, though significant players in their domestic markets, have failed to gain successful penetration internationally. The main reasons for this failure is often a lack of market knowledge and contacts rather than any lack of commitment or product quality. Without an understanding of the differences between the various markets, and how to correctly market their products internationally, these companies often meet with limited success. Mulcahy Consulting's purpose is to get them over this hurdle, and win profitable incremental business internationally.
Mulcahy Consulting's work on behalf of clients regularly brings us to the major tradeshows in Europe and the United States.

Brian has served as President of the Caceres Irish Fleadh which runs the largest Irish Music Fleadh in Europe each year.

Our values

01.

Goals and Responsability

We execute!
We internalize our client’s goals and operate in their interests. We actively seek responsibility to solve meaningful, difficult challenges in the delivery of market development solutions that are enabled by connectivity, behavioral science, and data science.

02.

Ideas

We are system thinkers and operate an Idea meritocracy where the best ideas are found, recommended and chosen to optimize the overall service or solution.

03.

Collaboration

We collaborate with our clients in finding the best solution.

04.

Research

We seek the truth, are curious, and get opinions in the open.

05.

Facts and Reality

We apply logic to embrace and act on shared reality, and believability-weigh our decisions to create optimal solutions. We disagree well, recognizing that constructive conflicts are required for great relationships.

06.

Delivery

We get and stay in sync. We commit to, own, and deliver on agreed decisions.

07.

Action

We have a bias for action and speed. A successful outcome for our clients involves the interplay of multiple services, processes, and technologies; and the orchestration of people across multiple functional areas.

08.

Order

We are comfortable working with uncertainty. We create structure and take action.

09.

Decision Making and Risk

We drive decision making with a risk-based approach to determine the best path of action. We secure input from stakeholders to promptly make decisions based on best available information to move forward while actively managing and mitigating risk.

10.

Transparency

We share information in a transparent, open, and honest manner.
We synthesize and simplify to make the complex easy to understand. We provide clients with the rationale and logic to empower them to engage with their stakeholders, and reach the optimal decisions to achieve their goals.

11.

Integrity and Respect

We have Integrity and Respect for people and demand it from others. We do this because we believe this is the right way to build trusted relationships and enable people to contribute and be at their most productive and creative.

12.

Problem Solving

Many of the areas we work in are new, many markets are experiencing a total reset with the global pandemic. There often isn’t an obvious solution, so we expect multiple options as to the best path, and embrace disagreement as we explore the logic and merit of each option. At all times we have these conversations in a respectful manner, and couple this with high integrity in our relationships.

13.

Qualities

We are system thinkers who have deep domain expertise of market processes, distribution pathways, business and technology that enables the development, deployment, and market access of Life Sciences products and solutions. Our consultants have deep domain area knowledge in one or more of these areas coupled with strong knowledge of adjacent cross-functional areas, as well as the interpersonal skills to provide joined-up system thinking. We bring our personal experience to build empathy and care into the solutions we create.

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Contact

Make things
better together.

Vacleivbrotet 1
5155 Bones, Norway

Tel +34 687 730 404
      +47 966 33725
info@mulcahy.eu

CRN 926 592 033
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Let´s talk

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    Make things
    better together.

    Follow me in:
    Vacleivbrotet 1
    5155 Bones, Norway

    Tel +34 687 730 404
    +47 966 33725
    info@mulcahy.eu

    CRN 926 592 033

    mulcahy:consulting

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